Commercial Cloud

Every bottle, every outlet, every praça.

Better Drinks is the commercial system of record for on- and off-trade teams. Praya in bottles, Mamba water, and Baer Mate on one book. Reconciled weekly, owned by the people in the field.

77,629hL year to date
+9%vs annual plan
3Brands in Brazil
hL year to date+9.0%
77,629vs 70,995 annual plan
Perfect store score+4.9%
86/1002,140 audits this month

Brands

Share of billed volume · week 3
Praya Lager52.2%
Mamba Water34.8%
Baer Mate4.3%
78% of territory coverage target
The platform

Commercial data that reconciles across every view.

One region, one number. The figure on the overview is the same figure behind the territory table and the same figure in the export, because they all read the same rows.

Depletions against a locked plan

Every brand and praça measured against the weekly S&OP, with variance surfaced the moment it opens rather than at month end.

Three brands, read as three brands

Praya in bottles, Mamba water, and Baer Mate. Mix, coverage, and rotation per brand, so a water miss never hides inside a beer number.

Execution you can actually audit

Promotion compliance, perfect-store scores, and field visits tracked per account, with stock cover exceptions routed to the person who can clear them.

Modules

Two halves: what happened, and what you did about it.

Performance modules measure the region. Execution modules track the work, activations, stock cover, and the reports that go to the regional roll-up.

Heineken meeting
Weekly brief
Volume drivers
Channel health
Coverage

Live in Brazil.

Four commercial praças today. California is on the expansion list.

SPSUL3,484
hL billed · week 3−47.3%
REMGO2,601
hL billed · week 3−26.3%
Nordeste1,468
hL billed · week 3−56.7%
NENO1,294
hL billed · week 3+10.0%
CaliforniaComing soonExpansion market

Open the dashboard on the Brazil book.

New workspaces open on Brasil · SPIN, with week 3 depletions, the order book, and the exceptions waiting on a decision.

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